E-tail Experience
A recent Consumer Reports study found L.L. Bean, Zappos and Lands’ End among the top-rated e-tailers for quality, “more-accurate descriptions and sizing information, an informative Web site, and an easy way to order and return items.” More than 25,000 consumers were queried about their shopping experiences at 39 online retail stores. The survey also found that 85 percent of respondents were “very or completely satisfied with their online clothes-shopping experiences.” The New York–based research firm also found few complaints about any retailers, although Chadwick’s, Haband and Newport News earned low scores for quality, ordering and fit. The full report will be featured in the December issue of Consumer Reports magazine and online at www.consumerreports.org.
