Dimepiece: Streetwear With a Feminine Touch
Dimepiece’s irreverent graphic T-shirts blend a feminine tone with loud streetwear style. The brand, now in its third season, has added cut-and-sew tops and leggings to its offerings, which previously were dominated by original graphics screened onto blank T-shirts. Founders Ashley Jones and Laura Marie said rule-breaking street style inspired the sensibility of the line. “We’re trying to mix it up, kind of like how fashionistas mix up all their clothes, like high-end, casual,” Marie said. Jones described it as “high-end, vintage [and] streetwear all in one, basically.”
Dimepiece’s graphics draw influence from 1980s design and pop culture, jumbled with the designers’ feminine urban attitude. A long, loose tank top is adorned with bowling pins and candy-pellet sprinkles. The designers arranged Scrabble tile letters like confetti on a pair of leggings. Another pair of leggings is printed with a jumbo map of Los Angeles. On the more outspoken side is a tee that reads, “I have plenty of dates since I’ve put on 10 pounds,” with an image of a curvy vintage pin-up–era woman. “Instead of the whol e guns and knives type of thing, [we] want to shed some light on young girls that feel self-confident,” Marie said.
For Fall, Marie and Jones plan to add a wider variety of bodies, including a polyester/cotton fleece sleeveless hoodie and a nylon anorak jacket. Dimepiece has been sold to Up Against the Wall locationsand the streetwear lifestyle store Archrival in the Little Tokyo district of Los Angeles.
Wholesale price points range from $18 for burnout tees and go up to $30 for leggings and cut-and-sew tunics. For more information, call (951) 996-6185. —R.C.
