L.A. Fashion Week Fall '08: ThinkVitality
Most fashionistas will agree that clothes can make people beautiful, but the organizers of the ThinkVitality fashion show also believe that clothes can make people healthy.
More than 1,600 people visited the ThinkVitality show, where Lizanne Falsetto, the show’s producer and chief of Ventura, Calif.–based nutrition-bar company Think Products, said eco-friendly fabrics can protect people from disease.
The March 15 runway show was among a handful of Los Angeles Fashion Week events highlighting eco-friendly clothing labels. ThinkVitality was produced by Think Products and was held during the massive Natural Products Expo West trade show at the Anaheim Convention Center in Anaheim, Calif.
One of the lines in the show, Topanga, Calif.–based Livity Outernational, displayed T-shirts constructed from a hemp/organic cotton blend, which reportedly has antimicrobial properties. Livity also showed ski-style outerwear constructed from a blend of recycled plastic and hemp. Los Angeles–based Linda Loudermilk displayed gowns made out of hemp satin and vegan silk. Los Angeles–based Deborah Lindquist had contemporary fashions such as hemp/ silk cigarette pants. Ventura, Calif–based Stewart + Brown showed casual fashions, such as jersey dresses made out of organic cotton and organic gauze. Santa Rosa, Calif.–based Indigenous Designs showed designs such as sleeveless cowl-neck sweaters. The show’s other designers included Koi Swimwear, Earth Footwear, Ecolution, Green Babies and Under the Canopy.
The show’s finale struck a triumphant note as eight breast-cancer survivors took the runway dressed in irreverent styles produced by the show’s designers. These puckish clothes were made out of Think Products nutrition-bar wrappers. A ThinkVitality representive said the show raised an estimated $50,000 for cancer-prevention programs for the nonprofit Susan G. Komen for the Cure. —Andrew Asch
