The Globe Showroom
The Lady Liberty Building843 S. Los Angeles St.Suite 201(213) 955-6116info@theglobeshowroom.com
Success in the crowded contemporary market hedges on an enigmatic “wow” factor, said Tracey Burton, a partner in The Globe Showroom, the newest tenant in The Lady Liberty Building, the newest showroom building near the intersection of Ninth and Los Angeles streets in downtown Los Angeles. Burton hopes that her showroom can give some definition to what makes a contemporary line sizzle.
The wow factor could come from offering a specific fabric, a different silhouette or perhaps a fashion line that creates a great ambiance. Novelty seems crucial to the wow factor. Burton hopes the elusive wow mix can find a place in The Globe’s newest home.
The 18-month-old showroom company is headquartered in New York. In 2007, Globe’s four partners, Jeffrey Cayer, Bruno Peutaut, Lisa Ying and Burton, decided to open a Los Angeles office and recently opened a 5,000-square-foot loft space at The Lady Liberty Building.
The interiors were designed by Peutaut. It juxtaposes a loft ambiance of high ceilings and exposed brick walls with sophisticated touches such as a white leather couch. The wide range of architectural looks complements the diverse collection of contemporary lines.
There’s Elijah, a New York–based line that specializes in cocktail dresses and tops for daywear. Karen Zambos, a Los Angeles–based line, is inspired by California’svintage fashion look. Manoush is a French line specializing in contemporary with artsy and exotic details. New York–based James Coviello offers feminine styles suchas organza dresses. Toronto-based label Line produces tops and sweaters that look like luxury basics.
One aspect of a wow factor could be pricing. The Globe plans to keep its wholesale prices moderate. Its wholesale price points range from $60 for a Line T-shirt to $450 for leather jackets from Toronto-based Smythe. —Andrew Asch
