K-Swiss Pops Up in Santa Monica
Westlake Villageshy;–based footwear and activewear apparel maker K-Swiss opened a pop-up store on the Third Street Promenade in Santa Monica on March 14, where it will remain until April 3, when it shuts down to head east to pop up in New York. Tennis star Anna Kournikova was on hand at the grand-opening party. The story is designed to tell the “head-to-toe brand message” for the company, with men’s and women’s apparel and footwear for tennis, training, running and lifestyle apparel on display.
