StyleHive Acquires StyleDiary
San Francisco–based StyleHive (www.stylehive.com), a social-networking site focusing on fashion and home deacute;cor, has acquired rival Los Angeles–based StyleDiary (www.stylediary.net) for an undisclosed sum.
StyleDiary features professional editorial content with an active, global community focusing on the “real world” of fashion and style.
“We’re very excited to have StyleDiary’s community and team on board,” said StyleHive Chief Executive Officer Michael Carrier. “The fashion/shopping category online has enormous promise. With the nature of both of our sites, the acquisition and meshing of our content and communities are a natural fit.”
Both StyleHive and StyleDiary join a highly popular trend of niche social networking that combines a mix of photo sharing and user-driven content. The acquisition will strengthen StyleHive’s blog and enhance its West Coast presence.
As part of the acquisition, StyleDiary founder and Chief Executive Officer Patricia Handschiegel will join StyleHive as its West Coast bureau chief. For more information, visit www.stylehive.com.—Robert McAllister
