In Bloom by Jonquil
Described as “flirtatious sleepwear, loungewear and playwear, In Bloom by Jonquil is based on a figure-flattering molded-cup bra built into chemises, camisoles and other lingerie items. Luxury-lingerie designer Diane Samandi heads up a team of three designers for In Bloom by Jonquil, using delicate French laces, soft silks, rich colors, feminine patterns, innovative padding and smart styling for a sleek and stylish fit that is also engineered for comfort and support.
In Bloom by Jonquil’s focus on the molded-cup bra marks new territory for Samandi, whose nearly 30-year-old company, Jonquil by Diane Samandi, is best known for loose and glamorously decadent gowns that are a favorite of brides. Samandi also produces a ready-to-wear line of romantic blouses and camisoles based on her lingerie designs called Diane Samandi.
Launched for Spring 2008, In Bloom is comprised of approximately 10 collections made in China. For the premiere season, the “Gigi Collection,” with pinstripes, lace and satin ribbon detailing, was the top-seller. Approximately 25 new designs will be introduced each season, anchored by baby-doll and camisole bodies that feature the signature molded-cup bra and mix-and-match boyshorts. Samandi said the trademarked molded-cup bra in every piece helps set the line apart from other contemporary lines by providing comfort and support without compromising sexiness and beauty.
Among the new offerings for the Fall 2008 season are: the “Coquille Chemise,” with pin-tucked pleating on the molded cups; the “Secrets de Femmes Baby Doll,” with a sheer pin-striped bodice and lacy molded cups; and the “Le Tigre Halter Chemise” in a racy animal print with lace accents.
For the initial launch, the line was offered exclusively to select retailers such as Saks and Neiman Marcus stores nationwide.
In Bloom by Jonquil will be made available to boutiques across the country at the upcoming Curve New York and Las Vegas shows and Salon de la Lingerie in Paris. Wholesale prices range from $39 to $56. For West Coast sales, call (310) 516-5900, Ext. 1234; for East Coast sales, call (212) 683-6660. For more information, visit www.inbloombyjonquil.com. —Dena Smolek
