Avery Joins the Iron-On Wave
Brea, Calif.–based tags-and-label maker Avery Dennison Office Products Co. is jumping on the iron-on tee trend with its new Stretchable Fabric Transfers. The transfers feature Avery’s trademarked Softstretch formula, which has a softer hand than traditional transfers and allows the image to stretch with the fabric, the company said. Avery’s transfers, which work on white stretchable synthetic or synthetic-blend fabrics, are designed to work in an ink-jet printer. The company will launch the product for the consumer market at the Craft and Hobby Association’s show in Anaheim, Calif., in mid-February. Recently, several retailers offering customers a chance to create their own heat-transfer and silk-screened T-shirts have opened in Los Angeles.
