Lucky's Holiday Coupon
Vernon-based Lucky Brand, a division of New York– based Liz Claiborne Inc., launched a holiday promotion that allows consumers to play an online game to receive discounts for Lucky Brand purchases. Visitors to the “Lucky Brand Buck Off” site (www.luckybuckoff.com) will find a green-nosed reindeer cartoon, which players can control to “buck off” holiday characters and receive discounts up to 30 percent off any item. The better the “bucking” skills, the greater the discounts. A record of the game will be recorded online, and players can upload photos of themselves with their results. “Holidays have gotten extremely stressful, especially this year with all the pressures of the economy,” Kristin Patrick, Lucky Brand’s vice president of marketing, said in a company release. “With Lucky ’Buck Off,’ we wanted to spread Lucky Brand’s sense of humor throughout the world this season and remind everybody to enjoy life and make sure not to take everything so bucking seriously.”
