Andrew Christian-Limited Edition and on the QT
When designers offer limited-edition goods, it usually means they pile on all the bells and whistles. But for underwear designer Andrew Christian, whose boxers are already done up with trendy graphics and sell for $28–$48 retail, his limited-edition underwear designs are pared down to simple and classically sporty for a bargain price of $9.99 each.
The first underwear in Andrew Christian’s limited-edition series were a patriotic red, white and blue color block brief of which only 50 were produced. The style sold out within a week of its release exclusively online at the designer’s Web site.
The newest limited-edition styles online now are a cotton baby rib “Super Low-Cut Boxer Brief” a cotton baby thermal “Tri-Color Block Boxer,” both in athletic color combinations typically seen on NBA or NFL jerseys. Styles will be updated weekly with a limited production run. For certain colors, fewer than 50 were produced.
“I wanted to be making something as a thank you to my diehards and loyal friends,” said the designer. “I decided to make a line of ’limited edition’ underwear that only those who check the Web site often would be abreast on. We won’t announce when the next style comes out; you will just have to find it by checking out the Web site.”
