Junk Food Relaunches Web Site
Vintage-inspired graphic T-shirt brand Junk Food Clothing recently relaunched a new version of its Web site at www.junkfoodclothing.com.
“We wanted to create a very minimalist, easy-to-operate site that showed our fresh styles,” said Director of Sales and Marketing Adam Derry.
Junk Food decided to cut ties with a third party and take control of its Web division by bringing it in-house, according to Derry.
The company created a new Web-development team and brought in members from its existing graphic and design teams to keep the branding consistent, Derry said. The new site features an e-tail shop for its women’s, men’s, kids’ and babies’ lines, which includes the brand’s new line of National Football League team shirts and pants.
The plans for a new Web site were six months in the making, according to Derry. The new site launched on Nov. 4, and Junk Food plans to roll out features such as social networking and blogging within the first quarter of 2009 to get in touch with Junk Food’s fan base. “Junk Food is a fun and exciting brand that embodies American pop culture,” Derry said. “With our new Web site, we have the unique opportunity to share our message directly with our consumers.”
Derry also said Junk Food will include more products from its list of more than 80 licenses, which includes DC Comics, Marvel Comics, Coca-Cola, Little Miss, The Rolling Stones, Star Wars, The Beatles and OmniPeace.
Los Angeles–based Junk Food Clothing is sold in more than 4,500 stores worldwide, including Urban Outfitters, Delia’s, Fred Segal, Nordstrom, Saks Fifth Avenue and Bloomingdale’s, and is worn by such celebrities as Paris Hilton, Kim Kardashian and Miley Cyrus.—Connie Cho
