Action Sports & Street Resource Guide
’Tis the season for action sports fashion with Action Sports Retailer Trade Expo and the Agenda trade show in San Diego (Sept. 4–6) and Surf Expo in Orlando (Sept. 12–14). In addition to showcasing more than 500 brands of surf, skate, snow, swim, style, moto, and youth culture, ASR launches its new trade event Virtue featuring lifestyle collections inspired from the cultures of mixed martial arts, freestyle motocross, tattoos, art, and music. Meanwhile, Surf Expo introduces the new product category Coastal Home, adding beach home deacute;cor to its slate of surf, skate, water sports, swim, and resort apparel and hard goods. To complement the shows, this guide highlights further resources in apparel, technology, labeling, and more.
ADVERTISING
Scott-Thaler Associates110 E. 9th St.C2777Los Angeles, CA 90079(800) 968-1562; Fax (213) 312-9324www.scott-thaler.com bthaler@scott-thaler.comContact: Brian D. ThalerServices: Outdoor advertising, ad campaign production, and graphicsWhat’s New: New billboard locations in prime areas of Las Vegas and Los AngelesPrice Points: $1,000–$15,000Turnaround Time: 2 weeks or lessCompetitive Edge: Our special connections keep our pricing lower than our competitors.
APPAREL
Alstyle Apparel1501 E. Cerritos Ave.Anaheim, CA 92805(714) 765-0400; Fax (714) 765-0450; Tollfree (800) 225-1364toddp@alstyle.comContact: Todd ProffitProduct Line: Alstyle Apparel and Activewear, AAA, Murina, and Hyland Headwear lines of blank apparel include t-shirts, fleece, tank tops, yoga pants, polo shirts, hats, and organic products.What’s New: 5 oz. certified organic cotton adult and youth t-shirtsPrice Points: $1.50–$11.50Inventory: YesTurnaround Time: Immediate in-stockShowrooms: Anaheim, Chicago, Dallas, Philadelphia, and AtlantaCatalog: YesTrade Shows: MAGIC Las Vegas, 8/25-27; ISS Atlanta, 9/11-13; ISS Ft. Worth, 10/3-5; and PPAI Las Vegas, 1/12-16, 2009
Alternative1650 Indian Brook Way, Bldg. 200Atlanta, GA 30093(888) 481-4287; Fax (888) 481-1216sales@alternativeapparel.comContact: Mickey CastagnaProduct Line: Vintage-inspired authentic blank apparel created for free-thinking people, both classic and fashion-conscious headwear.What’s New: This year, Alternative has added over 25 new styles, including our new accessories category featuring bags. Look for new fabrications and more eco-friendly Alternative Earth styles to come.Special Services: Custom blank apparel from our style options or the customer’s creation and a full package custom headwear program.Minimum: No minimums for in-stock items; see website for custom apparel and headwear minimums.Price Points: $20–$55Inventory: Yes, we maintain a large warehouse at the Atlanta headquarters. Online inventory is in real time.Showrooms: Los Angeles, New York, Chicago areaCatalog: Yes, contact Heike Casson at (770) 717-3997Competitive Edge: Alternative is known for perfectly fusing classic comfort with modern sophistication and style, and is widely recognized for its super-soft, high-quality fabrics, innovative wash treatments, and attention to detail.
American Apparel747 Warehouse St.Los Angeles, CA 90021(213) 488-0226; Fax (213) 488-0334www.americanapparel.net info@americanapparel.netProduct Line: American Apparel is a vertically integrated manufacturer and retailer of clothing for men, women, kids, and dogs, offering an expansive year-around line to which we continuously introduce new styles and colors. Our priorities are quality and fit, and we often turn to our customers for ideas and feedback.Minimum: NonePrice Points: $3–$18Inventory: YesTurnaround Time: Same day shipment on orders by 3 p.m. PSTCatalog: Yes, please email or dial extension 1222Competitive Edge: We remain focused on producing the classic fit and quality that transcends trends and time.
TAGS & LABELS
Cruz Label3250 Wilshire Blvd., Ste. 1910Los Angeles, CA 90010(213) 389-7658; Fax (213) 232-3318; Tollfree (877) LA-LABELwww.cruzlabel.com inquiry@cruzlabel.comProducts: Woven and printed labels, hangtags, PVC, patches, embroidered emblems, metal, zipper pulls, heat transfers, and moreWhat’s New: Easy payments, great turnaroundServices: In-house digital art department; expedited production and deliveryCustom Work: Yes, all orders are custom.Inventory: Size tabsMinimum: Very lowPrice Points: Very competitiveTurnaround Time: Varies; 3–4 days for samples; 5–7 days for productionCompetitive Edge: Exceptional customer service, 100% custom work, design assistance and rush service available
Progressive Label2545 Yates Ave.Commerce, CA 90040(323) 415-9770; Fax (323) 415-9773www.progressivelabel.comProducts: Progressive Label serves the apparel industry with brand identification packaging products. We offer integrated apparel trim programs—supplying labels, tags, bar code tickets, pocket flashers, woven labels, care labels, patches, and more. We also sell printers, labeling software, peripherals, and integrated systems designed to facilitate the identification, moving, and tracking of goods through the retail distribution supply chain process.What’s New: The fastest-growing aspect of our business is our variable data printing service bureaus in both L.A. and Mexico that can produce printed bar code labels, price tickets, integrated hang tags, and care labels within 24–72 hours. New e-commerce software allows customers to order tags and labels on our Web site, receive order confirmations, and check the status of orders placed.Custom Orders: YesMinimum: For stock, generally one box; for custom products, depends on materials used and printing specifications. Minimum order charge is $35.Turnaround Time: Same day on stock product; 1–3 days on service bureau business; 1–4 weeks for custom workCompetitive Edge: Progressive is continuously investing in new equipment and expanding our capabilities.
TECHNOLOGY
AIMS Technology Solutions, Inc.127 E. 9th St. Suite 212Los Angeles, CA 90015 (310) 556-2215 or (213) 629-2780; Fax 714-973-0907www.AIMStsi.com sales@AIMStsi.comContact: Henry Cherner/Rachael CarsonProducts: Apparel Information Management System (AIMS) is a complete order and production processing system for every sector of the industry, offering integrated EDI, AIMS GL Accounting Integration, UPS WorldShip Integration, Web-based order processing, Factor Integration, Web Site Development, and more.What’s New: AIMS Remote Order Link allows sales reps to enter orders into AIMS while at trade shows without needing to access the Internet. With AIMS Scan & Pack, you can scan garments as they are received into final inventory, as they are placed in each carton, and in your warehouse for physical inventory. AIMS WebLink automates the process of creating online catalogs using data already stored in your AIMS style master and allows wholesale customers and sales reps to access styles, orders, inventory, and account activity. With Apparel Easy Shop, retail customers can purchase inventory directly from your website.Education: AIMS makes a commitment to the apparel industry through its support and involvement with educational institutions such as Cal Poly Pomona, Los Angeles Trade Technical College, California Design College, University of Arkansas, and Fashion Business Incorporated. These institutions use the AIMS program as a core part of their apparel business curriculums.
ApparelMagictrade;3715 Market St., Ste. 116Glendale, CA 91208(818) 249-8210; Tollfree (888) 636-0002www.apparelmagic.comContact: John MurphyProducts: ApparelMagic provides complete, web-enabled management power for manufacturers, importers, distributors, and retailers of any size. Featuring fully integrated product development, sales, inventory, and accounting, the system can be accessed anywhere in the world using only a web browser. Flexible EDI integration provides compliance capability with major retailers.What’s New: ApparelMagic Web links your website to your ApparelMagic ERP System for full integration of wholesale and retail Web orders. Display style availability in your webstore. The new Data & Trends Analyzer allows clients to gauge volume, profits, and popularity of every style, color, and size.Services: Free training and technical support with every system features friendly customer service and powerful online knowledgebase and training videos that are available with a click of the mouse. Implementation planning, consulting, and custom programming are also available.Competitive Edge: ApparelMagic combines native, cross-platform PC and Mac compatibility, 1-to-250 user capacity, integrated accounting, inventory control, purchasing and WIP, barcoding, free support, updates, and training in one powerful, easy-to-use solution. For 24 years, thousands of companies like Von Dutch, Seven7 Jeans, Hard Tail, and Sue Wong rely on ApparelMagic’s powerful, affordable, innovative solutions.
Celerant Technology Corp.4830 Arthur Kill Rd.Staten Island, NY 10309(718) 605-7733; Fax (718) 317-6948www.celerant.com mmajka@celerant.comContact: Michele MajkaClient Base: Hard and soft good retailers including apparel, footwear, sporting goods, etc.Products: Celerant Command Retail is a real-time retail management system that manages all areas of an organization including POS, sales office, inventory management, warehouse, distribution center, allocation, multi-channel/e-commerce/kiosk, and data mining in a single, integrated system.What’s New: The flexibility of our Java platform allows Celerant professionals to conduct cost-effective analysis and adaptation based on the individual needs of each retailer. Advanced technology and personal attention distinguish Celerant from mass-produced solutions.Services: In-house services include software development, implementation, training, hardware set-up, and daily technical support completed directly by Celerant.Competitive Edge: With Celerant Command Retail, every aspect of the retail organization is integrated into one, real-time system which is continuously developed by the in-house team of programmers. New applications, including wireless applications and RFID, can be added onto the system at any time.
Innovative Systems, LLC22282 Mill Creek Dr., Ste. 125Laguna Hills, CA 92653(949) 707-1560; Fax (949) 707-5208www.isllc.com sales@isllc.comContact: Joe SchaeferClient Base: Medium to large sized apparel, footwear, and accessory manufacturers, importers, and distributorsProducts: The award-winning Full Circlereg; Apparel Software integrates all aspects of your company’s software requirements on one platform. Modules include financials to PLM, ERP, forecasting, domestic manufacturing, MRP, sourcing, supply chain management, costing, sales order processing, regular and reserve allocation, RF warehouse management, multi currency and much more.What’s New: Clients all run on one standard version of our software solution; Monthly version releases are updated to our entire customer base.Services: Software installation, on-site training, consulting, on-going support and services, and a complete EDI service bureau, EDI Directreg;Competitive Edge: Full Circlereg; Apparel Software was developed in a true thin client language and is 100% GUI for easy navigation and use. It has an open architecture data base for data mining without the cost of custom programming, can be scaled to any version of UNIXtrade; without conversion, and can accommodate your growth.
TRADE SHOWS
California Market Center110 E. 9th St.Los Angeles, CA 90079(213) 225-3600; Fax (213) 630-3708; Tollfree (800) 225-6278www.californiamarketcenter.com info@californiamarketcenter.com2008 Show Dates: LA Fashion Market Spring ’09, Oct. 17–21; Transit Shoe Show, Oct. 18–202009 Show Dates: LA Fashion Market Summer ’09, Jan. 16–20; Transit Shoe Show, Jan. 17–19; LA Fashion Market Fall ’09, Mar. 20–24; Transit Shoe Show, Mar. 21–23; LA Fashion Market FallII/Holiday ’09, May 29–Jun. 2; Transit Shoe Show, May 20–Jun. 1; LA Fashion Market Holiday/Resort ’09, Aug. 7–11; Transit Shoe Show, Aug. 8–10; LA Fashion Market Spring ’10, Oct. 16–20; Transit Shoe Show, Oct. 17–19
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