Off to India
Cherokee Inc., based in Van Nuys, has licensed its brand name to Arvind Mills Ltd. in India. The multi-year license is for men’s, women’s and children’s clothing, footwear, accessories, home and other categories. Cherokee did not disclose the price of the licensing deal. Cherokee has been on a worldwide licensing program. The company has licensing agreements with companies in 28 countries, including a licensing agreement with Target Inc. in the United States. Arvind Mills is one of India’s largest integrated textile companies in India, with a retail division called Megamart. Arvind also plans a rollout of Cherokee products in free-standing Cherokee stores.
