L.A. Fashion Week Spring '08: David Yurman
For Evan Yurman, men’s jewelry can be classified in three tiers. “Conservative, less conservative and way out there,” said Yurman, the director of men’s jewelry at New York–based luxury jeweler and design house David Yurman, which is the self-named company founded by his father, David.
Evan Yurman gave a preview of his Spring 2008 men’s line Oct. 24 at sumptuous The Paramour nightclub, located above Los Angeles’ Hollywood neighborhood. Rock band The Bravery performed, and Yurman spoke about the new collection.
One theme for the Spring 2008 collection is black diamonds and titanium. For the “way out” crowd, Yurman designed jewelry around dinosaur fossils gained from a precious-stones broker in Utah. For the more discreet man, Yurman said that he also offers plain silver cuff links and white and black diamond pendants. Retail price points range from $250 to $5,000. —Andrew Asch
