Flying High
Retailer American Eagle Outfitters Inc. is launching a new line of workout and fitness wear called aerie f.i.t. (“fun, inspirational, technical”) for the 15- to 25-year-old girl. The line includes exercise clothes and accessories such as pants, leggings, shorts, tees, hoodies, tanks, vests and headbands. The fitness line is just one of the latest developments for aerie, a brand launched by Pittsburgh-based American Eagle in late 2006 with underwear and sleepwear. This holiday season, aerie plans to launch personal-care items such as body lotions, washes, lip care and home fragrances.
