Lingerie Americas Teams With WWDMagic
The MAGIC Marketplace has added yet another category to its comprehensive offerings for the show’s next run in February. WWDMagic will host the second installation of Lingerie Americas Las Vegas during the Feb. 12–15 run at the Las Vegas Hilton.The first installation of Lingerie Americas Las Vegas was held in August at the Venetian hotel. More than 1,700 buyers attended to view the 130 intimate-apparel and swimwear exhibitors. The West Coast edition of Lingerie Americas was added this year in response to buyer and exhibitor demands for a high-end lingerie trade show on the West Coast.
Chief Executive Officer Patrice Argain said Lingerie Americas had “been in touch” with MAGIC since its first installation in Las Vegas. “We were totally open-minded to find a better way to be seen in Vegas,” said Argain, referring to the multiple trade shows that occur in Las Vegas at the same time. He continued, “MAGIC is the leader of the Las Vegas market week.”
Lingerie Americas’ biannual shows in New York will not be affected by the new agreement and will continue to operate independently.—Rhea Cortado
