First Stop: Melrose Avenue
In the past decade, Parke & Ronen, a New York–based menswear line, has made a splash with its fashion swimwear and premium clothes. The line’s designers—Parke Lutter and Ronen Jehezkel—have been successful on the East Coast and have been planning to expand their retail holdings.
While their branded boutique has been doing business in New York since 1997, they are moving west, with their first stop in Los Angeles. Their new store opened Oct. 24 at 8012frac12; Melrose Ave.
The 950-square-foot store will put a spotlight on the label’s tailored pants, woven shirts and jackets, which have not received as much attention as the label’s swimwear. “This is our experiment,” Lutter said. “We’d like to expand it and open up new doors in the next few years.”—Andrew Asch
