Antik Goes Abroad
Commerce-based denim maker Blue Holdings Inc., which produces the premium-jeans brand Antik Denim, struck a licensing deal with French licensing company Mercier SARL to produce and distribute Antik Denim product throughout Europe. The agreement runs for 20 months with an option to renew for an additional four years if certain sales goals are met. Mercier was founded in 1990 and distributes licensed product under several brand names, including Fubu, Phat Farm, Baby Phat, New Era, Drew Pearson, NFL, MLB and NHL.
