Sandy Potter Joins Jerry Leigh
Sandy Potter, the former co-owner of Los Angeles–based buying office Directives West, has joined Jerry Leigh as brand manger of the company’s Tokidoki and Harajuku Lovers lines.
For 15 years, Potter was co-owner of Directives West with Sandy Richmond. Potter covered the juniors, young men’s, boys’, girls’ and dress divisions for the retail consultancy, co-founded 25 years ago by Richmond. Potter sold her stake in the company to Richmond in December, with plans to look for other opportunities within the apparel industry.
“I wanted to try something new and different, using my skill level on this side of the industry,” Potter said.
Jerry Leigh is a manufacturer of licensed and entertainment-based apparel including licensed apparel for the Walt Disney Co.,Warner Bros., Nickelodeon and Marvel Comics.
Harajuku Lovers is the moderately priced lifestyle brand created by singer Gwen Stefani.
Tokidoki apparel is based on the Japanese anime-inspired lifestyle brand created by Italian artist Simone Legno.
Potter can be reached at (818) 909-6200. —Alison A. Nieder
