Sobel Joins Sanrio
Former Guess executive Andrea Sobel has joined the Los Angeles office of Sanrio Inc., owner of the Hello Kitty brand, as vice president of marketing. In her new position, Sobel will oversee the brand’s marketing strategies as well as work on brand positioning of the company’s emergent characters. Sobel’s experience includes nine years as vice president of licensing and product development at Guess? Inc. She has also worked in licensing and business development at Murad Inc. and ALS Consulting. She is also an instructor of marketing and branding at the Fashion Institute of Design & Merchandising.
