DMC on a Brand-Building Binge
Dallas Market Center executives next month will launch a new marketing campaign aimed at strengthening the DMC’s brand across the apparel and home-furnishings trades.
The initial rollout will be focused on FashionCenterDallas, the DMC’s 3-year-old apparel wholesale mart, which succeeded the International Apparel Mart. The centerpiece of the effort will be a “You Can’t Miss Red” tagline, highlighted with national print ads in bright red.
“Our message, packaged in a compelling, fun way, is that FashionCenterDallas is the total marketplace,” said Cindy Morris, chief operating officer of the DMC. “We felt it was time to distill our diverse messages down to a single color and focused message: You simply can’t miss the markets at Dallas Market Center.”
The campaign will run in print, direct mail, e-mail and over the Internet beginning in August.
The DMC has 550 permanent showrooms and 500 temporary booths adjacent to hundreds of gift and home-deacute;cor showrooms. Apparel markets are attended by buyers from all 50 states and 34 countries, said Morris.
—Robert McAllister
