Former Columbia Exec Joins Quik's Rossignol Unit
Huntington Beach, Calif.–based surf maker Quiksilver Inc. tapped Jose M. Garcia to head up Quik’s Rossignol softgoods business for the Americas.
The new division will be based in Quiksilver/ Rossignol’s new Mountain Center headquarters in Park City, Utah. Garcia will oversee merchandising, sales and distribution of the Rossignol line of technical and lifestyle apparel and accessories.
Previously, Garcia was outerwear merchandise manager at Portland, Ore.–based Columbia Sportswear. The Rossignol America’s team will work closely with Rossignol’s European team, based in Grenoble, France.
Quiksilver purchased the venerable French ski brand in 2005. —Alison A. Nieder
