NaCo Opens First U.S. Showroom
NaCo, a popular T-shirt and sportswear line based in Mexico City, has opened up its first U.S. showroom in Miami along with a Los Angeles design center, said company executives.
The company is known for its message and graphic tees that are worn by Latin music stars, including Juanes and Molotov. Edouardo Chavariacute;n and Robby Vient, who met as classmates at the Art Center College of Design in Pasadena, Calif., founded the company in 1999.
NaCo has recently expanded its line to include sweat shirts, track jackets, bags, wallets, hats and other accessories. Retailers Barracuda, Aztlan Gallery and Chicano Style have picked up the line in Los Angeles. Retail price points range from $19.95 to $55.95.
“We’re thrilled to take this important step in the evolution of our company,” said Chief Executive Officer Chavariacute;n. “NaCo is the first Latin-American streetwear clothing brand to enter the U.S. market, and we are looking to reach Latinos and everyone who is open to celebrate Hispanic culture with humor and style.”
Chavariacute;n said he started NaCo as a project among two buddies, with the idea of giving away a few T-shirts to friends and family. The company is now among the most recognized brands in Mexico.
“Naco” is actually a derogatory term in Spanish, but the company has reinterpreted it to take on a more humorous meaning when applied to fashion.
“As we have learned through our designs, a T-shirt is much more than a piece of apparel. It’s a way of expressing yourself, showing a sense of humor, making a statement and telling the world who you are. Nacos develop a style of their own as they gather phrases and iconography, which know no boundaries in origin or class,” Chavariacute;n said.
The company has had dealings with the U.S. market in the past, collaborating on projects with companies including Vans. For more information, call (305) 379-7979 or e-mail dean@usanaco.com. —Robert McAllister
