3M Releases Security Technology
St. Paul, Minn.–based 3M Corp. has developed a new line of merchandise tags with floating-image technology that helps to protect against counterfeiting and tampering.
The product, marketed under the 3M Confirm line, offers multilayered overt and covert security features and allows for the incorporation of additional security and tracking features into the same label.
The technology behind the product features an optically variable device, which appears to float above or sink below the surface of a label and then disappears as the viewing angle changes.
“This fully customizable strip is ideal for any market segments that are known victims of counterfeiting or fraud, such as major branded electronics, automotive parts, apparel or pharmaceuticals,” said Bill Markovitz, marketing development manager of 3M’s security systems division. “The additional functionality of the new format allows manufacturers, wholesalers and retailers to use just one label for easy authentication, bar codes, tracking and other additional security features, which cuts costs and increases efficiency and security.”
For more information, visit www.3M.com.
—Robert McAllister
