Kellwood Names e-Commerce Chief
St. Louis–based Kellwood Co. has named Tom Pastorello as director of e-commerce. Pastorello will manage e-commerce activities for all of Kellwood’s brands, including XOXO, Baby Phat, Phat Farm, Koret and Sag Harbor.
Pastorello previously was director of program management for Barnes&Noble.com and held several key positions with Williams-Sonoma Inc., where he helped to develop Web commerce sites for Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm and Hold Everything.
Pastorello is based in New York and reports to Michael Saunders, vice president and chief information officer for Kellwood.—Robert McAllister
