OP Headed to Wal-Mart
The New York–based Iconix Brand Group Inc. has signed an exclusive direct-to-retail license agreement with Wal-Mart for its Ocean Pacific and OP brands for direct distribution of apparel and accessories in the United States. The agreement also gives Wal-Mart the rights to use the brands in Brazil, China and India. There is a possible addition of license rights for other countries. The targeted launch date in the United States is for Spring/Summer 2008. Iconix bought the Ocean Pacific brand in late 2006 from The Warnaco Group Inc. for $54 million.
