Prana Buys Scapegoat
Vista-based activewear brand Prana, a division of New York–based Liz Claiborne Inc., purchased men’s outerwear label Scapegoat and plans to create a line of premium technical outerwear called Scapegoat by Prana. Prana purchased Scapegoat from Goat Function LLC for an undisclosed amount. Scapegoat was founded by Jason Olden and Eric Lyon in January 2007 in Boulder, Colo. Olden and Lyon will continue working with Prana on ongoing design and development.
