Guess Who's Going to Mexico?
Los Angeles–based denim maker Guess? Inc. has struck a joint venture agreement with Mexican firm Grupo Axo. Guess will retain a majority share of the joint venture, which will produce and distribute Guess apparel, accessories and other products. Under the joint venture, Guess will open retail stores. Guess already has two stores in Mexico: one in Mexico City, which opened in May, and another in Cancun, which opened in July. Grupo Axo has helped with the Mexican rollout of other U.S. brands including Coach, DKNY and Tommy Hilfiger.
