Levi's Open Call
San Francisco–based jeans giant Levi Strauss & Co. is on the hunt for college students to appear in an upcoming ad campaign. The “Levi’s Style Search” will kick off with a tour of several college campuses, including the University of Tennessee in Knoxville, George Washington University in Washington, D.C., Brown University in Providence, R.I., and the University of California at Santa Barbara. During the tour, Levi’s will open temporary “pop-up shops,” where the casting calls also will be held. The denim manufacturer is looking for five men and five women to appear in the Spring ’07 campaign. More information is available at www.Style-Search.Levi.com.
