Lingerie Americas to Launch New Show in Las Vegas
The booming Las Vegas trade show scene just got bigger. Lingerie Americas announced plans to launch a new show at the Venetian Hotel Resort in Las Vegas Aug. 27–29, 2007, to coincide with Fashion Market Week in Las Vegas. The new Lingerie Americas show will occur at the same time as the massive MAGIC Marketplace, Pool trade show, Project Global Trade Show, The Exclusive, ASAP Global Sourcing Show,Women’s Wear in Nevada show, Accessories The Show and Off-Price Specialist Show.
Patrice Argain, chief executive officer of Lingerie Americas, said in a statement that research with North American buyers showed a demand for a “high-level event in the West and, more particularly, in Las Vegas.” The trade show plans to hold its Las Vegas show twice yearly, once in August and in February. February dates will be scheduled to not conflict with the Valentine’s Day selling period, which is key for the lingerie retail market.
Lingerie Americas originated in New York in 2001 and is now the largest lingerie trade show in North America. —Rhea Cortado
