Olsen Twins Align With E-Fashion for Web Sales
E-commerce provider eFashion Solutions of Secaucus, N.J., has launched www.shopmary-kateandashley.com, Ashley and Mary-Kate Olsen’s new Web site featuring mary-kateandashley apparel, accessories, fragrances, cosmetics and home goods.
EFashion Solutions will also manage all of the mary-kateand ashley brand’s e-commerce operations, including Web site design; digital photography; direct marketing to consumers; and online retail sales, payments and shipments.
“This is the obvious next step for our online strategy and supports our brand in the online and offline world,” said Ashley Olsen in a press announcement.
“The mary-kateandashley brand will learn more about their customers through our data intelligence,” said Edward P. Foy Jr., chief executive officer of eFashion Solutions. Foy added that the site’s ease of use should help the brand gain more consumer interest.
EFashion Solutions also produces e-commerce engines for DKNY, Oscar de la Renta, JLO by Jennifer Lopez and Phat Farm, among others. —Robert McAllister
