Celebs On Board
Los Angeles–based Sub-Urban Brands Inc., makers of the White Boy, Mash Culture Lab, Black Jesus and PYT brands, is forming a celebrity advisory board of musicians, artists and other pop culture figures to help the company gather information on fashion trends for the youth market. The first two to be named to the celebrity advisory board are the members of Hedley, a Canadian pop-punk band, and singer/songwriter Andrew Seeley, the former front man for R&B group Nu Ground and songwriter for Raven Symone.
