Bella's Boutique, Dos Lagos Debut
Luxury shopping center The Promenade Shops at Dos Lagos opened on Oct. 7 in the fast-growing town of Corona, Calif., more than 30 minutes from Riverside, Calif.
Many of the new tenants are nationally known retailers such as Bebe, J. Jill and Chico’s. But Riverside-based contemporary boutique Bella’s Boutique also plans to shape fashion trends at Dos Lagos. It, too, opened a shop at the mall on Oct. 7. The Corona store is Bella’s second location.
Bella’s Boutique specializes in the retail of contemporary fashions in an area that store buyer/manager Tanya Obermeyer, said was an under-retailed area. “People had to drive all the way to Orange County or Fashion Valley in San Diego [to shop at boutiques],” Obermeyer said.
At Bella’s, consumers shop for brands such as Paige Premium Denim, Frankie B., Juicy Couture and Ben Sherman. Price points range from $38 for a thermal shirt to more than $200 for a Nanette Lepore top.
The vast majority of customers are mothers and daughters, but the store is also hoping to appeal to fathers and sons with its men’s section, which takes up more than 25 percent of the boutique’s space. Bella’s Boutique opened in Riverside, Calif.–based Riverside Plaza in May 2005. Obermeyer said it will debut an e-commerce store in 2007.
