Game Day With DKNY
DKNY celebrated the launch of its new men’s athletic underwear line with a day of games at the Sky Sport and Spa in Beverly Hills. The new underwear line is athletically focused and features performance fabrics in sporty colors of gray, black, red and white. To show off the underwear in action, DKNY hosted a celebrity field day of games, including tug-of-war and roller races. Through attendee bets on the games, the event raised roughly $1,000 for the Big Brother Big Sisters of greater Los Angeles and Inland Empire.
Hayley Marie Norman (from the TV show “Deal or No Deal”) and actor Julio Bekhor, with assistance from Max Martini (from the TV show “The Unit”), competed in a roller race. From right, Hosea Chanchez, Pooch Hall and Coby Bell (from TV’s “The Game”) flaunt the new DKNY underwear and tees. —Rhea Cortado
