Nike Goes Seamless in Israel
Beaverton, Ore.–based athletic apparel and footwear giant Nike has launched a joint Center of Excellence with Tefron Ltd., a Misgav, Israel–based seamless apparel maker. The center’s mission is to look for ways to integrate innovation and technology into apparel production. The center will also oversee all commercialization aspects of Nike Global, Seamless and Pro projects. According to the partnership agreement, Tefron will develop and manufacture seamless products for Nike.
