New Ball Game for Speedo
Swimwear maker Speedo, a division of Warnaco Group’s Los Angeles–based Warnaco Swimwear Inc., has landed a threeyear licensing deal with AVP Pro Beach Volleyball Tour Inc.
According to the terms reached with Los Angeles–based AVP Inc., the tour’s parent company, Speedo will manufacture, market and distribute a new collection under the brand names AVPand AVP Pro Series by Speedo.
The collection will retail at all AVP Crocs Tour events, as well as in swimwear and department stores. The collection will include volleyball shorts, women’s performance swimwear, outerwear, casualwear, hats, visors and backpacks, and all will feature the AVP “spiker” logo. —Alison A. Nieder
