Going To Ryder Cup Again
Carlsbad-based golf lifestyle company Ashworth Inc. has struck a deal to become lead vendor and official licensee of the Ryder Cup, next scheduled for September in Ireland. Ashworth has been working with the Ryder Cup since 1992 and was lead vendor in 2002 and 2004. The agreement lands Ashworth a featured spot in the 2006 Ryder Cup Merchandising Tent, where it will display Ryder Cup merchandise and its Callaway Gold apparel collections for men and women. The licensing agreement also allows the company to produce and sell Ryder Cup merchandise in 26 countries within Ashworth’s European distribution network. The golfwear manufacturer has designed a new Ryder Cup clothing line that features the European Union colors, blue and gold, and the Ryder Cup logo.
