Brand Building
Federated Department Stores Inc., which last year acquired all the department stores operated by The May Department Stores Inc., has named Anne MacDonald chief marketing officer and president of the Macy’s corporate marketing division. MacDonald succeeds Peter Sachse, who is filling the newly created position of chairman and chief executive of macys.com. This fall, about 400 May Co. stores will be converted to Macy’s nameplates, giving Federated about 800 Macy’s stores in the United States, Puerto Rico and Guam. MacDonald is leaving her job at Citibank, where she was the chief marketing officer for the bank’s global consumer group.
