P.J. Salvage Celebrates 10-Year Anniversary
The Irvine, Calif.–based loungewear company P.J. Salvage toasted its 10-year anniversary with a nostalgic reminiscence of its original best-selling styles. For this year’s holiday season, P.J. Salvage reissued seven of its best-selling pajama prints from the company’s first years in business, packaged in a gift box.
The company has come a long way from the print-driven and traditional long-sleeved button-down flannel-pajamas style featured in the anniversary box set. Peter Burke, president of P.J. Salvage, said that sales for Spring 2007 have doubled from last Spring because of the line’s contemporary fashion bodies and prints.
“No one had ever made fashion pajamas or loungewear,” Burke said of the time when he became president of P.J. Salvage. Burke previously owned the men’s and women’s sportswear company Lemon and Soda Sportswear. “That’s one of the reasons I got involved with it. It became a very nice niche market.”
In the past five years, Burke said that the fashion items in the line, from contemporary-cut pajama pants to lace-trimmed camisoles, have surpassed the basic styles in quantity and sales.
Prints are still important, with a more sophisticated tone of florals, toile and polka dots.
“Whatever we think is trending on the fashion side of sportswear, we almost adapt that to our sleepwear,” Burke said.
The anniversary set has been in stores since October with a retail price of $65. P.J. Salvage sells to more than 2,000 better boutiques and department stores, including Bloomingdale’s, Fred Segal, Nordstrom and Planet Blue. —Rhea Cortado
