Quiksilver's Trip to Mexico
Huntington Beach–based surf giant Quiksilver has formed a joint venture with PBM International to market, sell and distribute Quiksilver- and Roxy-branded merchandise in Mexico. The joint venture will establish a wholesale business, as well as a distribution network of retail stores. PBM International markets and distributes apparel under other international brands including Gideon Oberson, Le Coq Sportif, Arena and FIFA. The company is based in Mexico.