!It Jeans Opens In-Store Shop
Los Angeles–based denim maker !It Jeans opened an in-store shop Aug. 8 at Macy’s in New York’s Herald Square. The 168-square-foot store carries the brand’s collection of women’s core and fashion denim, as well as selected top styles. The company plans to work with Macy’s to expand the offerings and the size of the shop. —Erin Barajas
