Looks Like Paris
Parlux Fragrances Inc., the Ft. Lauderdale, Fla.–based maker of fragrances under brands such as Perry Ellis, Guess?, XOXO, Ocean Pacific, Fred Hayman Beverly Hills and Paris Hilton, has struck an exclusive worldwide license deal to create and market sunglasses under the Paris Hilton brand. In addition to Parlux’s Paris Hilton fragrance deal, which it formed in 2004, the company also has licensing agreements for Hilton for watches, handbags, small leather goods and cosmetics.
