L.A. Fashion Will Be the Belle of New Show
“Belle Du Jour,” a 30-minute newsmagazine-style fashion show, will focus on Los Angeles labels and retailers, said senior producer Jamie Nelson. The show will debut Oct. 3 on new cable channel Local Television Network (LTN), based in Los Angeles.
The network’s programs will focus on lifestyle and entertainment for Southern Californians in the 18-to-34 demographic that advertisers covet. Nelson said the show will set a different tone from the wave of fashion TV shows and magazines that have started up in the last decade.
“We’re not about trend-spotting and forecasting,” she said. “We’re interested in individual style and individual style of expression in Los Angeles.”
“Belle Du Jour” will be anchored by model Poppi Monroe and actress Miriam Dwyer. Regular segments will include “Snap Shot,” a profile of a local designer; “How To,” an instructional segment on designing clothes and jewelry; and “Style Icon,” a profile of a celebrity by looking at the clothes in her closet. Another segment will feature shopping trips through Southern California neighborhoods such as Studio City and Echo Park.
This program also will report on Mercedes-Benz Los Angeles Fashion Week and Gen Art fashion shows, said Nelson. The show producer also designed her own line of clothes, called Ooloon, in 2001–04.
LTV will be broadcast into 3.7 million homes at 8 p.m.–midnight daily on cable providers Adelphia Communications Corp., Charter Communications Inc., Comcast Corp., Time Warner Inc. and satellite providers DirecTV Inc. and Echo Star Communication Corp.’s Dish Networks. The network’s programming and production chief is Greg Brannan, former vice president of programming at E! Entertainment Television. It was launched by Justin Mahy, a former Lehman Brothers investment banker. —Andrew Asch
