Dressing Up Dockers
Levi Strauss & Co. is launching a major marketing campaign for its Dockers division. The San Francisco company announced it will be conducting a full-blown advertising campaign starting this month. The theme is “Dockers Dress to Live.” Instead of focusing on the tried-and-true khaki pants for men, the campaign will emphasize that Dockers are a lifestyle brand for both men and women. Its ad campaign “Hello Trolley” will run on television.
