Beach Patrol Adds an Executive
Carson, Calif.–based junior and contemporary swimwear manufacturer Beach Patrol Inc. has hired Michelle Mohlere as its executive vice president of merchandising.
The company manufactures several labels, including Jag, Baja Blue, Swim Systems, Esprit Beach, Split Swim, l.e.i., Random and Summer Girl.
Formerly the vice president of women’s and girls’ swimwear at Warnaco Swimwear Inc. in Commerce, Calif., Mohlere will be responsible for Beach Patrol’s financial goals relating to all categories, from concept to inventory management.
“We are very excited to have Michelle join the team at Beach Patrol. She’ll be a valuable asset with the knowledge, experience and leadership she brings to the position,” said Gail Rhodes, executive vice president of sales. —Erin Barajas
