Antik Strikes Licensing Deal with Sister Co. Yanuk
Antik Denim LLC and Yanuk Jeans LLC have entered into a licensing agreement for Yanuk’s “U” trademark. Antik Denim is a wholly owned subsidiary of Blue Holdings Inc.—whose majority shareholder is Paul Guez, whole owner of Yanuk. Antik Denim designs and manufactures high-end denim under the brands Antik Denim and Yanuk.
Under the terms of the five-year agreement, Blue Holdings is the exclusive licensee for design, development, manufacture, sale, marketing and distribution of Yanuk’s “U” trademark in all categories for men, women and children. As compensation, Blue Holdings will pay Yanuk a royalty of 5 percent of all net sales of the licensed products.
In July, Blue Holdings signed a 10-year licensing agreement with Yanuk to design, develop, manufacture, sell, market and distribute Yanuk’s products to the wholesale and retail trade. —Erin Barajas
