Von Dutch's 'Cinderella Man'
Los Angeles–based Von Dutch Originals will launch a new line inspired by Universal Pictures’ upcoming film “Cinderella Man.” The denim-based brand struck a deal with Universal Studios’ consumer products group to launch a high-end line that will incorporate Von Dutch’s look with “the essence of the film’s everyman hero, boxer Jim Braddock,” portrayed in the film by Russell Crowe. The first collection—which will include T-shirts, polo shirts, leisure pants and sweat shirts—will be launched to coincide with the film’s release on June 3. Von Dutch Originals Chief Executive Officer and Creative Director Tonny Sorensen, a former heavyweight Tae Kwon Do World Champion, said he was inspired to create the line after seeing the film, which follows the late-career comeback of the Depression-era boxer.
