Mercedes-Benz Designers Suites Set
The Designer Suites at Mercedes-Benz Fashion Week at Smashbox Studios will have a new location and an expanded roster of designer lines when the event gets underway on March 18 at The Beverly Hilton hotel in Beverly Hills.
Organizers are anticipating approximately 60 contemporary apparel and accessories exhibitors, nearly twice the number that participated in past seasons at the Mondrian hotel in West Hollywood, Calif. This season, the suites will add denim and action-sports apparel to the mix.
The suites allow designers and representatives to show the line to stylists, buyers and press in a more intimate environment concurrently with the runway shows at Smashbox Studios in nearby Culver City, Calif.
Companies already confirmed to show include Gasp Jeans, Anouk, Dina Bar-El, Generation Studio, I CAN 2 and Plain Jane Couture. Organizers will be updating the list of participants at www.mbfashionweek.com.
The suites will be open March 18–19 from 9:30 a.m. to 5:30 p.m.. On March 20, the suites will be open from 9:30 a.m. to 1:30 p.m.
