Badgley Mischka Heads West
New York–based Candie’s Inc., owner of the Badgley Mischka luxury brand, has inked a retail licensing deal with Pristine Fashion Group to open two Badgley Mischka boutiques in California. The deal grants Pristine Fashion the exclusive right to open and operate the West Coast stores as well as an option to open more stores nationwide. The first step is to redesign and reopen Badgley Mischka’s Rodeo Drive store in Beverly Hills in July. A new Palm Springs boutique is scheduled to open in November. Among the possible sites of future stores are Las Vegas; Palm Beach, Fla.; Bal Harbour, Fla.; and New York.
