Rosasen Opens New Office, Showroom
Rosasen opened a new office and showroom on Melrose Avenue in Los Angeles as part of its effort to expand the market for its golf-influenced sportswear.
Covering 6,500 square feet, the new building also contains a design studio. The Los Angeles company said it plans to bring its customized Hummer golf cart, a putting green and other golf displays into its loft-like showroom.
West Coast sales for the company will be handled by Wendy Floyd of Avalon Group.
Founded in 1999 by avid golfers Chris Rosaasen and Dave Kasischke, Rosasen is sold in better specialty stores such as American Rag Cie, Villains, Rolo and Atrium. It is also available at golf resorts, including the Sherwood Country Club in Thousand Oaks, Calif. —Khanh T.L. Tran
